Director of Marketing
Role:
To improve the bank's competitive position, consistent with its mission, within the markets served; develops objectives, policies and programs for marketing activities of the bank; plans, directs, and coordinates the efforts of marketing and sales toward the accomplishment of overall objectives; supplies advice and assistance to the president and other operating units within the organization.
Essential Functions & Responsibilities:
· Serve as the Head of Marketing for Rose Hill Bank, providing support in the areas of marketing strategy and management.
· Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve organizational objectives including borrower and deposit acquisition.
· Provide leadership and/or support the design, development, and implementation of products and initiatives to drive borrower and deposit acquisition.
· Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with cross-functional internal stakeholders.
· Oversee and direct market research, competitor analyses and advise on customer service and retention monitoring processes and initiatives.
· Manage the content on the external company website using the WordPress CMS, loading event, bio and research content to maintain the site as fresh and relevant.
· Oversee agency relationships and ensure strategic and economic alignment in terms of services.
Requirements:
· Five to ten years of similar or related experience.
· A college degree
· Experience with various customer engagement channels (e.g. online, mobile, email, direct mail, etc.)
Rose Hill Bank, founded in 1906 as a small, family-owned bank serving residents of the Rose Hill community, has grown to become a dynamic quarter-billion-dollar-plus institution delivering a full range of financial products and services to consumers and businesses throughout the area. Headquartered in Rose Hill, Kansas, Rose Hill Bank also maintains full-service branches in Augusta, East Wichita, Northwest Wichita and Salina.
To learn more about Rose Hill Bank, visit us at www.rosehillbank.com.
Salary and benefits commensurate with experience.
Rose Hill Bank is an equal opportunity employer – Minority/Female/Disabled/