Brand Manager
Wells Enterprises, Inc.
Sioux City, IA
Full-time
Advertising / Marketing / Public Relations
Posted on May 30, 2019
Brand Manager - Blue Bunny
Description
Wells Enterprises has an exciting opportunity for a motivated Brand Manager. We have an opening on our Blue Bunny Brand team - our largest brand. The Brand Manager drives implementation of the brand plan through daily business management.
Primary responsibilities include:
- Leads execution of brand plan across assigned product portfolio.
- Manages P&L to deliver annual plan.
- Supports Director in creation of annual and strategic brand plans.
- Leads agency partnerships and day to day execution of 360 marketing & media plans.
- Leads development of 6P strategies within annual brand plan (product, place, price, promotion, people, and process).
- Leads management of brand research projects. Ensures sensory standards are achieved across the portfolio.
- Responsible to develop innovation pipeline for 1-3-5 year plans and all concept validation.
- Leads all initiatives in collaboration with sales to execute brand plans with targeted customers.
- Supports cross-functional Product Core Team.
Qualifications
- Bachelor’s degree required, preferably in Marketing or Sales. MBA preferred.
- 3-5 years of Marketing experience required or combination of MBA and experience.
- Extensive agency management experience.
- Possesses critical thinking and decision making skills. Problem solving skills, functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation. Strong attention to detail and excellent organizational skills.
- Other desired abilities include: ability to effectively develop and lead high performing teams, delegating and get things done through others, creating and effectively communicating vision and purpose, leading, influencing and managing change, developing and executing business strategies, effectively mining syndicated data, effectively leading a cross-functional team and drive results, ability to communicate effectively at all levels in the organization.
If you meet these requirements and are interested in this position, to be considered for an interview you must complete an online application at www.wellscareers.com
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis